If you haven't heard of Hipstamatic app, you may want to get out a little more! ;) This digital photography iPhone app uses the iPhone's camera to shoot shoot square photos and offers a choice of different lenses and film options, always giving you a different look to the final image. The last couple of years has brought a resurgence of all things "retro", and camera apps which allow you to take photos like where done using the old cheap antique plastic film cameras, which have obsolete for years (like the Lomography and Polaroid instant cameras).
The history behind the Hipstamatic.
Apparently, a real camera called the Hipstamatic 100 was produced back in the 80s, here are the stats I found documenting it:
Founders: Bruce and Winston Dorbowski
Founded: November 1982 (Unofficially, as in no lawyers)
Location: Merrill, Wisconsin, USA
The Idea: Bring people a camera that cost less than the film. Bruce had a Russian plastic camera that our father gave him as a Christmas gift in 1972. The camera had since broke and was no longer being made or sold, at least anywhere he could find it. So Bruce and Winston came up with a plan to recreate something similar. Winston had fallen in love with his Kodak Instamatic and that was the start of the Hipstamatic.
Camera Specs
Model: 100
Material: Plastic Body, Plastic Lens
Produced: 1982-84
Type: View finder camera
Lens: Hipsta A1
Film: 35mm
Picture Size: 28mm x 28mm
Original Cost: $8.25
Focus: Automatic
Aperture: 2.8
Flash: hot shoe
Now, as the story goes, Richard Dubrowksi (brother of Bruce & Winston) says that only 157 Hipstamatic 100s were ever produced. Apparently 154 were sold and his family has 3 in storage; 1 white, 2 black. Researchers have said there is no actual proof to these stats, or even of the actual existence of the camera. Duh-duh-duhnnn.....who knows what the real truth is?? Regardless, cut to late 2009 and a company called Synthetic develops an app honoring the story of Bruce & Winston Dorbowski and their alleged product; and the Hipstamatic app is born.
Now, I KNOW there are TONS of photography titles in the App Store. I've tried many of them and although I'm sure they're all great, for me, nothing comes close to the Hipstamatic’s blend of simplicity, serendipity and art. Most simply put, the app is a filter that will unpredictably blur, discolor or saturate your images, as well as other cool stuff. You never really know what you're going to get, but the results are always surprising and most of the time stunning. The base Hipstamatic pack sells for $1.99 and offers additional add on packs of lenses and film effects for $1 apiece. Being the shopaholic-camera-whore that I am, and you pretty much guessed right if you said, "she probably has them all". And I do! I'm the first to jump on any pack that comes out - sometimes they packs are free and sometimes they're a buck....either way, you know I'll be playing with it.
It's my go to camera on my phone. I've also been known to shoot ALL my vacation pictures using ONLY the Hisptamatic on my iPhone. I think it's safe to say I take at least one photo every day with it. Here are just some of my favorite Hipstamtic photos from 2011.






















Have an awesome day. xoxo